About the Book
This book is for any business looking for success . If you’re ready to take action and increase sales, Content Marketing Ideas will teach you new skills and show you the most important content marketing tactics.
You’ll learn vital techniques such as:
- Tips for how to choose the best strategy for your business.
- How to use hundreds of the best content marketing ideas to boost your business.
- What methods professionals use for content marketing.
- Which quick, easy, and free online tools are available to help you make more sales.
- How to combine content marketing with SEO and social media.
- Content marketing secrets that pros have been using for years.
- Advice for generating new ideas that work.
- How to move beyond your website and take your online marketing to the next level.
- A guide on how to create a content marketing plan.
- How to publish content that increases your company’s brand awareness among consumers.
- Find out how “one man shows” up to multinational corporations are using content marketing.
- Why content marketing is such a hot trend among professional Internet marketers.
- How to be a publisher. Not in the traditional sense of printing a newspaper but in the modern innovative way of using the Internet with its broadcasting capabilities.
- How personal branding with content marketing can establish your credibility.
Stop Shouting, Start Listening!
What happens when the old ways of shouting “Buy! Buy! Buy!” at prospects doesn’t work anymore? How are you supposed to sell your products and services? If traditional advertising no longer brings in the big bucks like it once did and you’re left scratching your head, wondering how to reach your target market, you need to continue reading.
Content marketing will change the way you look at consumers. It’s an effective approach that you can leverage to make prospects come to you, earn their trust, and increase your sales.
I know what you’re thinking. You want to use this powerful marketing engine but you’re concerned about your limited budget, you’re worried about trying to manage it on your own, and you don’t even know where to start.
You could just learn about content marketing by yourself. It’s true. Just spend hours on the Internet filtering through hundreds of blog posts and articles trying to find the right information. Put it all together and voila! Your content marketing plan is ready to roll! How hard can it be, right?
The problem is that these are mostly written in vague, general terms, often by wannabes. You could spend a lifetime trying to find the details you need and put them all together so that you understand the what, why, and how of content marketing.
OR, you could hire a professional. But do you really have $20,000 to shell out on a fresh-out-of-school “social media manager” whose idea of content marketing is posting a wacky picture of the office dog?
You’re busy doing your job and running your business. Do you really have all that time to spare? Save your time and money while avoiding frustration. This book will show the keys to success with content marketing.
The Keys to Success
I’ll show you how to market on a realistic budget, in a way that anyone can do. If you follow the steps I set out in the book, your product can sell a lot more. I run a business that does this stuff everyday. I know what works and what’s just fluff. In this book, I’ve selected only the tactics that work and presented them in a way that will mean you can actually apply them to your business.
Is this Book Right for Me?
This book is for any business looking for success. Content marketing doesn’t have to be expensive but it can yield tremendous results. Consider that content marketing…
- Increases sales and revenue for companies just like yours.
- Costs far less than alternative forms of promotion.
- Brings customers to you. No chasing after them needed.
- Boosts search engine visibility, website rankings, and SEO efforts.
- Leverages the Internet to stifle your competitors.
- Advances your understanding of what consumers want.
- Works with any industry, including yours.
- Augments your online reputation.
- Enhances company-client relationships.
- Targets the audience that wants your products and services.
- Strengthens consumer loyalty.
- Gives you something to talk about in social media.
- Improves social media word of mouth sharing.
- Influences consumer buying decisions in your favor.
- Educates prospects, clients, and your own staff.
- Addresses customer support needs.
- Empowers your brand online.
- Brings success to all company sizes.
What to Expect
If you’re ready to take action and increase sales, this book will teach you new skills and show you the most important content marketing tactics. You’ll learn vital techniques such as:
- How to use hundreds of the best content marketing ideas to boost your business.
- What methods professionals use for content marketing.
- Which quick and easy online tools are available to help you make more sales.
- How to combine content marketing with SEO and social media.
- Content marketing secrets that pros have been using for years.
- Advice for generating new ideas that work.
- How to move beyond your website and take your online marketing to the next level.
- Tips for how to choose the best strategy for your business.
- A guide on how to create a content marketing plan.
- How to publish content that increases your company’s brand awareness among consumers.
- Find out how “one man shows” up to multinational corporations are using content marketing.
- Why content marketing is such a hot trend among professional Internet marketers.
- How to be a publisher. Not so much in the traditional sense of printing a newspaper but in the modern
- innovative way of using the Internet in all of its broadcasting capabilities.
- How personal branding with content marketing can establish your credibility as a subject matter expert.
A Focus on Content
This book focuses on the content aspect of a content marketing strategy. Once you have your content, you need to promote it. This book does not go into great detail about using social media platforms like Facebook for promotion of that content. The purpose is to get your overall plan in order and develop ideas that reach the right audience to increase sales.
There is little hard data to be found. I’ll leave the moving target of quickly dated statistics and related numbers to other publications. In their place, you’ll get stories, case studies, examples, insightful advice, helpful tips, guidance, and hundreds of actionable ideas.
