About the Author

Brian Rotsztein, M.A., is an Internet marketing strategist, consultant, entrepreneur, speaker, and author. His unique approach helps companies increase sales while decreasing missed opportunities. Having begun in 1997, Brian frequently appears on TV and radio, and has been featured in prominent newspapers and magazines as an expert in online marketing. He is president of the Canadian Internet Marketing Association.

Brian Has Been Featured In…

Marketing Expert

As the head of two well-established web design, SEO, content marketing and online marketing companies (RedstoneX.com and Uniseo.com), he helps small businesses gain a competitive advantage. His emphasis on integrity in the online marketing world has lead to successful work with the United Nations, Blue Cross Blue Shield, Best Western Hotels, Yellow Pages Group, Cirque de Soleil, Thomas & Betts, Do It Best, and other notable brands.

Education and Experience

He holds Master’s degrees from McGill University (where he won the award for best M.A. thesis) and Boston College (where he pioneered research on Internet addiction). He taught at these institutions to high acclaim and is now actively engaged in providing SEO, content marketing, social media, and other Internet marketing training seminars and workshops worldwide. He holds Master’s degrees from McGill University (where he won the award for best M.A. thesis) and Boston College (where he pioneered research on Internet addiction). He taught at these institutions to high acclaim and is now actively engaged in providing SEO, content marketing, social media, and other Internet marketing training seminars and workshops worldwide.

Conference Speaker

An in-demand conference speaker, he has given talks at ClickZ Live (SES Toronto), WordCamp, Search and Social Rank Symposium, Digital Marketing for Financial Services Summit, Podcamp, Social Media Breakfast, Mobile Camp, Affiliate Summit Meetup Montreal, Growth Hacking Toronto, and many other events. He has also been a distinguished panelist, moderator, and chair at events such as these.

With a writing award in hand, he publishes on topics such as SEO, content marketing, social media, technology, business, ecommerce, and general interest articles. He co-authored the SEO standards for the Library of Congress and has been cited by ABC News, USA Today, The Financial Post, National Post, Search Engine Journal, Social Media Today, Search Engine Watch, MarketingProfs, TechVibes, WebProNews, and many other preeminent sources.

A renaissance man, he is currently involved with multiple projects ranging from photography to a content marketing tech startup.

If you’re looking for an effective starting point for promoting
your products and services online with content marketing, this is the book for you!